Tuesday 1 April 2014

17. Penclawdd Cockles - Advertising

Advertising?

I'm currently in the middle of writing a 3,500 word literature review on the cockle picking industry, in which I'm comparing the contemporary and historical aspects, and how this might project the future of the industry. 

I've been fairly busy trying to finish the essay, but it's still very important for me to keep working on my Final Major Project as well.

At the moment, my project is on a bit of a stand still. Unfortunately the Burry Inlet is closed, due to the size of the cockles, so I've had to turn onto other aspects of the Cockle Picking Industry.





I had a little chuckle at these advertising methods that are being used in Penclawdd! A shellfish company, I'm not entirely sure which one, as there are a number of them in the area, have decided to use manikins dressed in traditional welsh costume, holding signs, to get passers by attention. And it totally works. 

When you're driving down the road these manikins very immediately catch your eye, and it does take a few times until you actually make out what it is. The sign in the hands was something I didn't see until the car had slowed down beside it, and of course when I took these photographs.

A lot of effort has been put into them. Their nails are painted, there's red streaks in the hair, shoes and tights, it very much looks like a real person! 

My hats off to the company who's using this for advertising! Great idea!